Whether he’s expounding on the careful balance between routine and novelty, or how leaders can embrace risk and disruption, he provides a vivid, inspiring take on cultivating the right attitude for discovery. Often called the Carl Sagan of neuroscience, he’s the scientific advisor on HBO’s Westworld, a bestselling author, and host of the new documentary The Creative Brain, now streaming on Netflix. Essentially, it’s about learning how we think-and learning how we can think differently. But this isn’t just a celebration of our unique minds: it’s a practical handbook for building more creative companies and institutions. His latest book, The Runaway Species: How Human Creativity Remakes the World is a stunning, full-color collaboration with composer Anthony Brandt on the foundations-and furthest reaches-of creativity. Knowing how the mind works means we can understand human creativity-and how to harness it to transform companies, classrooms, and creators. He starts with neuroscience-how the brain really functions-and shows that innovation doesn’t have to be a private, enigmatic exercise. To many, creativity is anecdotal: a highly personal, largely mysterious process that either speaks to you or doesn’t. “The kind of guy who really does make being a neuroscientist look like fun.”
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